Comments on: The Builder and the Salesman http://www.singlefounder.com/2010/03/09/the-builder-and-the-salesman/ Musings on software and startups from a single founder Tue, 31 Jan 2012 17:54:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Marketer and the Developer | TEDS.ME http://www.singlefounder.com/2010/03/09/the-builder-and-the-salesman/comment-page-1/#comment-1658 The Marketer and the Developer | TEDS.ME Sat, 10 Jul 2010 05:02:10 +0000 http://www.singlefounder.com/?p=597#comment-1658 [...] The openness from those with experience is what makes the startup community online so awesome. Pricing strategy and Crazy Egg Case Study [...] [...] The openness from those with experience is what makes the startup community online so awesome. Pricing strategy and Crazy Egg Case Study [...]

]]> By: TED http://www.singlefounder.com/2010/03/09/the-builder-and-the-salesman/comment-page-1/#comment-1657 TED Sat, 10 Jul 2010 04:58:30 +0000 http://www.singlefounder.com/?p=597#comment-1657 So then you will agreed that in most situations the chance for success is much greater with one awesome builder and one awesome marketer. You don't bring a salesman into the game until you have a scalable business where you can put in one dollar of marketing and get a positive ROI on your ad spend. A good marketer can make something valuable out of thin air just like a great developer creates value out of lines of code. The marketer and the developer are climbing up opposite sides of the same mountain. A good marketer can reposition an entire industry. A good marketer can make an entirely new economic ecosystem. Marketing is the engine that drives commerce. Just like there are hundreds of different coding languages there are hundreds of subsets of marketing disciplines. Marketing strategies like SEO, PCC, SEM, copy and direct sales etc. etc. The rabbit hole goes pretty deep. At some point you have to stop reading all of the books and blogs on 10 ways to do X and actually make something happen in the world. Mike you have some really great insight and experience and I appreciate your openness and honesty. The openness from those with experience is what makes the startup community online so awesome. So then you will agreed that in most situations the chance for success is much greater with one awesome builder and one awesome marketer.

You don’t bring a salesman into the game until you have a scalable business where you can put in one dollar of marketing and get a positive ROI on your ad spend.

A good marketer can make something valuable out of thin air just like a great developer creates value out of lines of code. The marketer and the developer are climbing up opposite sides of the same mountain. A good marketer can reposition an entire industry. A good marketer can make an entirely new economic ecosystem. Marketing is the engine that drives commerce. Just like there are hundreds of different coding languages there are hundreds of subsets of marketing disciplines. Marketing strategies like SEO, PCC, SEM, copy and direct sales etc. etc. The rabbit hole goes pretty deep. At some point you have to stop reading all of the books and blogs on 10 ways to do X and actually make something happen in the world.

Mike you have some really great insight and experience and I appreciate your openness and honesty. The openness from those with experience is what makes the startup community online so awesome.

]]> By: BizSugar.com http://www.singlefounder.com/2010/03/09/the-builder-and-the-salesman/comment-page-1/#comment-1254 BizSugar.com Tue, 09 Mar 2010 15:14:22 +0000 http://www.singlefounder.com/?p=597#comment-1254 <strong>The Builder and the Salesman...</strong> Many successful startups have two cofounders. One is a builder, and the other is a salesman. What you really need is a marketer, not a salesman.... The Builder and the Salesman…

Many successful startups have two cofounders. One is a builder, and the other is a salesman. What you really need is a marketer, not a salesman….

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