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Posts Tagged ‘solopreneur’

Re-branding Products, Services and Companies

The past several weeks I’ve been giving a lot of thought to the work associated with and the consequences of rebranding something. In part, I’m talking about my Blog but also some of the products that I have developed and some of my services offerings through my consulting company. The process made me sit down, think about re-branding in general, and do some research. Here’s what I learned.

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