1 Week Post-Launch
Notes & Links:
- Captain Morgan’s Private Stock
- Pre-order Justin Jackson’s Marketing For Developers Course for $99 (discounted from $299)
Use the coupon code: PREORDER
Price increases to $299 Saturday August 12th
Questions or comments? Leave them below or email me.
Great to see you in better spirits today. Really enjoying following your journey. Was also fun to hear the kids in the background. We can all relate.
haha. Yea, the end of summer vacation can’t come soon enough, that’s for sure! I’m pretty optimistic as to how things are moving forward. Still a metric ton of work to do, but at least the path is generally clear.
Thanks for your story – the money back vs free trial will stick in my mind.
Good to see you are getting some vacation time! Hopefully your wife is back to help take care of the kids with you.
Can you share the link to the podcast? Because we don’t know what is the spelling of the name of the interviewer. Thanks!
It was the Startups for the Rest of Us podcast that I recorded with Noah Kagan. It’s Episode 353 which is coming out this coming Tuesday. You’ll be able to find it here: http://www.startupsfortherestofus.com
This rum logic is brilliant!
Thanks for keeping it real.
Thoughts on the trial option. I think that risk factor or being able to show results is big for company budget sales. We adjusted a little for this and trying to think how to build a trial. We might offer an account with demo data in it as speeds process to the reports. It like you would not give the value of the customers data though so needs experimenting.
I think you could try for your visitors. Offer the free trial on request. That they need to do a qualifying call or process with you. That way you don’t give away lots but just to people who want it and can learn more what is needed in the trial.
The other side of that is that if someone signs up for a free trial, then you have time during the trial to attempt to convert them into a paying customer. If they don’t sign up at all because there’s not a trial and they didn’t think to ask, then it’s a lost opportunity.
I don’t know if this is what you meant but one thing that came to mind as I was reading your comment was that people can either sign up for a paid subscription or they could attend a demo. If they attend a demo, they get a free trial. Otherwise, they simply sign up. I’d have to think about that more but that’s what popped into my head.