Day 21

This entry is part 21 of 22 in the series The 21 Days Before My SaaS Launch

Notes & Links:


Questions or comments? Leave them below or email me.


  1. Doobie Moseley on August 1, 2017 at 12:05 pm

    You sound so exhausted and down. I really appreciate you sharing this with us every day. You and people like you are a great inspiration and seeing that things aren’t always roses is an inspiration as well. Just keep swimming, you’ll make this happen.

  2. Samori on August 1, 2017 at 12:20 pm

    Maybe Steli can explain better what Bluetick does. Following up with customers is one of his key tenets.

  3. nslindtner on August 2, 2017 at 10:10 am

    Thank you for this video series. I have enjoyed it. Good luck with the product !

    Looking forward to follow the product as it matures – enjoy every little improvement :-).

  4. Nick on August 2, 2017 at 6:10 pm

    Mike, Thanks for sharing your ups and downs over the last 21 days. Unfortunately I didn’t get to watch every episode of the series, but even so, it was refreshing to hear your candid description of the process. Best of luck with the launch and all the fun that comes after. 🙂 Looking forward to any follow up videos you make, once you’ve recovered a bit.

    Regarding the “some people just don’t get it” issue: I can sort of see how this could be the case. IMHO, I think your website might not be speaking to the right persona. You mention exchange server, IMAP, SMTP; you’ve got testimonials; you’ve got Divinci; you’ve got a lot of small text on the tour page; basically it seems you’re talking to someone who already has an idea about what email follow up software does and what it is good for.

    As someone who only “sort of” gets what you’re trying to sell, I would suggest that it might make more sense to have an overly simplified, super-dumbed-down explanation of what followup software does. Such as a step-by-step, really basic business case example of, say, Sally sending Bob an email and then wanting to ping him/follow up with him automatically. I think stepping down to that low/super-basic level on the home page would help someone like me understand just what it does exactly and how it could be useful for my business.

  5. JJ on August 4, 2017 at 7:57 am

    Thanks for the series and good luck with the product Mike!
    Sometimes it’s a sprint, and sometimes it’s a marathon I guess..

  6. Mike Taber on August 4, 2017 at 10:22 am

    Thanks everyone. I just needed to get some sleep. The last few days leading up to the launch were absolutely exhausting. Still working on the messaging, website, onboarding and a variety of other things, but I’m making progress.

  7. Neal on August 4, 2017 at 4:59 pm

    Thanks for sharing the story. I know creating a product is really exhausting, I’ve worked on one myself. There are so many things to do. Hang in there and keep at it. Looking forward to hearing more.

  8. Tristan Bailey on August 7, 2017 at 9:40 am

    Good luck and have enjoyed following along. Counting down a saas launch has been hard, and so many little issues with a product that differ from a normal marketing website.

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