Day 19

This entry is part 19 of 22 in the series The 21 Days Before My SaaS Launch

Notes & Links:


Questions or comments? Leave them below or email me.


  1. JJ on July 30, 2017 at 5:23 pm

    Ok, so I didn’t realize that you included a link to the video you were talking about on day 18.
    I just watched it, and to be honest I’m still not 100% sure what the goal of the video is.
    Who should see this? People who know what blue tick is? People who have never heard of it? People who have already used blue tick?
    Are the people on your launch list in the first group?
    For me it was too fast to follow along, and too detailed to just get an idea about what blue tick does. It did give me a nice impression of the product, so maybe it’s fine as it is.
    I just couldn’t shake the feeling that it tried to do multiple things at once.

    Please don’t take this as criticism, just wanted to give my feedback in the hope it’d help you in some way 🙂

  2. Mike Taber on July 30, 2017 at 6:09 pm

    No, I appreciate the candid feedback.

    Right now, I’m only sending that video to people who are on the mailing list. I was planning on reusing the video in a ‘Use Cases’ section of the website to show a specific example of what the product is capable of automating.

    The video isn’t intended to stand alone, nor do I think that it could. I have a page I put together that embeds the video and has some of that supporting info.

    I have an email going out on Monday to the mailing list that includes a bunch of example use cases for Bluetick. One of those examples is getting people to a demo, so from there I link to the video in an effort to show what the inside of the app looks like.

    The video had several objectives I wanted to touch on, but I didn’t dive hard into any of them. But perhaps because of that, it doesn’t achieve any of them very well.

    First, I want to show that the app isn’t vapor-ware. It does exist and they can see what it looks like. Second, I’ve talked about what it does and the benefits of using the product in the emails I’ve sent, but I haven’t included a ton of screenshots. If you got a nice impression of the product, then I’d say that it generally did what I was shooting for. I’m looking for the video to help build interest and anticipation. Third, I wanted to answer some of the most common questions that people had asked me about Bluetick during demos. Finally, I wanted to show enough of the advanced functionality that someone asking “Why would I use Bluetick when this other product I’m using is only $15/month?”

    A semi-related problem I’ve struggled with is that I don’t really have a lot of data I can show people. I have a lot of data, but it includes the names and email addresses of real people and I’m not entirely comfortable showing those things. So there are sections of the video that I wanted to show different screens but really couldn’t.

    I’ve been making progress on a Scenario Builder that will let me fake that kind of stuff but it’s not quite done yet. So I’ve been rather limited thus far in what I can show in a video. In any case, I probably shouldn’t stress too much over it. It would take too long to shoot a different video at this point. I somehow doubt I’ll have time to create a different one, especially given that my Scenario Builder isn’t finished.

  3. JJ on July 31, 2017 at 6:52 am

    Ah ok, makes sense!
    Yes, maybe you can use parts of the video to answer those 3 separate concerns.
    For example, just showing the part where you point at the success rate after the second email/follow-up (14 + 8 conversions I think?) with a little bit added before and after builds a pretty strong case for the usefulness of the product. The details could be handled in a different video.

    Also, but this might be a personal preference, I prefer short, to the point videos in general. I don’t mind the extra clicking if each video does one thing well.

    Good luck on the last couple of days!

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